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Our Staff

Stand Up, Inc.’s staff consist of persons from a wide variety of backgrounds and experience. The common thread among all of us is a dedication to excellence and a desire to see those we work with succeed and reach their personal goals. Below you will find a listing of all of our employees and a brief biographical narrative about each of them.

If you would like further information about our staff or how you can be part of our team, you may us the “Contact Us” page – we would be glad to hear from you!




Kelly Reichard


Kelly received her BA from Longwood University and serves as the Executive Director of Stand Up, Inc. She has worked in the supportive employment field since 2001. She has worked closely with area schools and agencies in order to develop a pre-vocational training program, unique to the populations with whom […]


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President / Co-Owner

Dan H. Reichard III


Dan is the President of Stand Up Inc. He has worked for fifteen years in Supported Employment, beginning in 2001. In 2005, he was promoted from Job Coach/ Employment Specialist to Director of Lynchburg Operations for Commonwealth Supportive Services before being promoted again to VP of Operations in 2006. My favorite […]


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Gini Matz


Originally from New Jersey, Gini headed to Lynchburg  ​to attend college at Liberty University. ​After receiving her BS in Psychology, Human Services in 2007, she traveled around for a few years spending time in North Carolina and California, but found herself back in Lynchburg. ​ ​ After working in management […]


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Cecilia Rose-Mason


Cecilia serves a Stand Up’s Medicaid Program Manager. She received a Bachelor’s of Business Administration from National College and became Career Studies Certified in Human Services & Developmental Disabilities through Wytheville Community College. She has been working in the human services field for a little over 16 years in various […]


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Len Richardson


Len came to us from Central Virginia Community Services. There he saw the need for meaningful employment for individuals with disabilities. Len started with Stand Up as an Employment Specialist in January 2010 working with clients in Supported Employment and Medicaid Services. Len currently holds the position of Business Development Specialist […]


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Lauren Adams


Lauren received her degree in Psychology from Winthrop University. Originally from Fort Mill, South Carolina, Lauren moved to Lynchburg this year looking for new experiences. She works as an employment specialist with Stand Up. Lauren was drawn to this job because she is passionate about teaching people that they have a […]


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Nicole Kartowski


Prior to working for Stand Up Inc. I had been working at Church Street Bridal for about 3 years; a non-profit organization which funds women and children who have been subjected to domestic violence and sexual assault. In enduring an abusive relationship, myself, I am a huge advocate for the […]


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John W. Moorefield


John is from Richmond, Virginia. He graduated from Virginia Commonwealth University with a degree in Business Management. He spent 15 years with non-profit organizations mostly in affordable housing. John has lived in Roanoke since 2008 and enjoys living in a culturally diverse community. He most recently worked in residential housing […]


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Holly Layne


I am originally from Virginia Beach. I graduate from Liberty University, with a B.S. in psychology, in 2016. In the past, I have worked with children, at a summer camp for 5 years, and worked within the restaurant business. I was led to Stand Up, Inc after coming across the […]


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Hillary Crenshaw


Hello! My first job was a loan processor at SECU after graduating from Meredith College with a B.S. in Business in 2001. I received an MS in Sport Management from Western Carolina University in 2008 and moved back home to South Boston, Virginia. Moving back home led to a job […]


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